Ideal Standard


Design by Ludovica + Roberto Palomba

The evolution of an iconic design by Giò Ponti, the Tipo-Z totem basin enters the Atelier Collections as an elegant protagonist in a new vision of the bathroom.

Precision, craft and passion make the impossible possible – a totem basin produced as a single, fluent piece of fine ceramic.

Tipo–Z Totem Basin in Glossy White, Joy Neo Basin Mixer Dual Control - Lever Handle in Chrome

Engineered lightness

Modern technology and ceramic mastery has allowed Ponti’s original play on vertical elegance to evolve into the epitome of lightness.

Ideal Standard has set itself the goal of creating a unique piece in light and thin ceramic. Not everyone would have been able to carry out this ambition. It is a tribute to the many Ideal Standard artisans, from Gio Ponti in 1954 to today.

— Roberto Palomba

Tipo-Z Totem Basin in Silk Black, Joy Basin Mixer Dual Control in Brushed Gold

The icon

Tipo–Z has a character, it has a precise identity and wants to show it.

— Roberto Palomba




Ponti used to play with broken flat surfaces in search of vertical elegance, synonymous with lightness, while today a monolithic gesture is proposed, an architectural silhouette, a unique piece: a natural evolution of the original thought.

— Roberto Palomba

Development sketch by Roberto Palomba

Timeless charm

With its slender silhouette, Tipo-Z not only has poise in the bathroom, it’s comfortable being the main attraction in any space – in a gloss black, matt black, matt white or gloss white finish.

Tipo-Z Totem Basin in Silk Black, Joy Neo Basin Mixer Dual Control – Cross-Lever Handle in Chrome

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A new era of design, deeply rooted in our rich heritage, continuing our contribution to the Eternal Value of Design

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