Ideal Standard

The Wet Room Reinvented

By Ludovica + Roberto Palomba

— In focus


Step into a space of serenity, where design meets function, your pleasure is the protagonist, and elegance meets efficiency.

Here we are at our most alone and most connected to our natural selves. At its essence, the act of showering must be invigorating and re-energsing, in a space of beauty, elegance and style.


The showering experience harnesses the power of nature, the beauty of water and the transformative magic of design delivered through technological advances.


Thundering downpour or delicate droplets, the shower experience should be autonomous. This is your space, a place to retreat and rejuvenate.