Face to face with Lidewij Edelkoort
More ecological, creative, and sentimental.
This is the latest prediction from Li Edelkoort, one of the world’s most popular trend forecasters, as she considers sustainability across fashion, textile, and manufacturing. Here, she expounds on the future – and how it must be more considerate to all.
When Li Edelkoort points, the worlds of fashion, textiles and design follow. Brands around the world trust her thoughts on the colors, materials and shapes that will be popular in coming years. She forecasts future movements, curates exhibitions, and publishes across art, fashion, design, and consumer culture. Highly regarded in her field, keenly astute, and oracle-like, she reveals how to turn desires into trends.
Commenting on the post-pandemic future, Li says:
... [the pandemic] has led people away from their addiction to material things and into a realm of sharing, caring and making. Making food, making music, making love and making clothes and crafts have become the center of life... Most people don't want to go back to the same old society, and long to change their lives forever.
Her latest vision predicts new ways of working:
By the end of this pandemic... many enterprises will be forced into a leaner way of producing goods and services... Established designers are reconsidering the amount of items they want to conceive and realise, recalibrating their assortment in line with precisely calculated demand. Many companies, designers and directors hear this call for change and know they shouldn't miss this chance for the sweeping restructuring of business, slowing down its pulse.
She suggests a shift to new fibers, like those obtained from hemp or nettle - cotton consumes too much water.
Li highlights awareness, training, and teamwork as top priorities in shaping this mentality.
When you read the credits of a film you understand the teamwork behind that production. The fashion collections instead carry only one signature; that of the fashion designer. This is no longer in fashion! She envisions a textile industry instrumental in creating a new production system that is more sustainable and balanced, comprising collections created by small entrepreneurs.
Finally, Li advises the adoption of a green mindset, led by the expressions of young people desperate to create a more environmentally-friendly world. She suggests a shift to new fibers, like those obtained from hemp or nettle. Material choice becomes increasingly important in a future inhabited by emotions, where artisanal traditions will interact with advanced bio-technologies to create a fairer, more humane and socially- conscious society.
Discover more in the Together Magazine Issue 2
We unearth new trends, probe into the heart of design, examine modern lifestyles and put designers in the spotlight in our insatiable quest for inspiration.Explore