Ideal Standard

Face to face with Lidewij Edelkoort

— Interview

More ecological, creative, and sentimental.

This is the latest prediction from Li Edelkoort, one of the world’s most popular trend forecasters, as she considers sustainability across fashion, textile, and manufacturing. Here, she expounds on the future – and how it must be more considerate to all.

When Li Edelkoort points, the worlds of fashion, textiles and design follow. Brands around the world trust her thoughts on the colors, materials and shapes that will be popular in coming years. She forecasts future movements, curates exhibitions, and publishes across art, fashion, design, and consumer culture. Highly regarded in her field, keenly astute, and oracle-like, she reveals how to turn desires into trends.

The Green Book features the 2021 trends according to Li Edelkoort. Divided into different themes, it allows free consultation in order to build your own mood board in the name of a greener society.

Commenting on the post-pandemic future, Li says: ... [the pandemic] has led people away from their addiction to material things and into a realm of sharing, caring and making. Making food, making music, making love and making clothes and crafts have become the center of life... Most people don't want to go back to the same old society, and long to change their lives forever.

Making food, making music, making love and making clothes and crafts have become the center of life…

Her latest vision predicts new ways of working: By the end of this pandemic... many enterprises will be forced into a leaner way of producing goods and services... Established designers are reconsidering the amount of items they want to conceive and realise, recalibrating their assortment in line with precisely calculated demand. Many companies, designers and directors hear this call for change and know they shouldn't miss this chance for the sweeping restructuring of business, slowing down its pulse.

Natural colours and fibers will be in great demand in the near future.

She suggests a shift to new fibers, like those obtained from hemp or nettle - cotton consumes too much water.

A poetic shot by Michael Baumgarten. Two hands, two generations show water, the most precious asset to be preserved and handed down.

Li highlights awareness, training, and teamwork as top priorities in shaping this mentality. When you read the credits of a film you understand the teamwork behind that production. The fashion collections instead carry only one signature; that of the fashion designer. This is no longer in fashion! She envisions a textile industry instrumental in creating a new production system that is more sustainable and balanced, comprising collections created by small entrepreneurs.

In her Anti Fashion manifesto, Li claims that the fashion world has reached a point of no return. The ongoing social change will lead to more creativity by consumers and a rebirth of the textile sector.

Finally, Li advises the adoption of a green mindset, led by the expressions of young people desperate to create a more environmentally-friendly world. She suggests a shift to new fibers, like those obtained from hemp or nettle. Material choice becomes increasingly important in a future inhabited by emotions, where artisanal traditions will interact with advanced bio-technologies to create a fairer, more humane and socially- conscious society.

A Labour of Love offers insights into creative processes, such as loom weaving and recycling of waste materials. Written by Li Edelkoort and Philip Fimmano.

Discover more in the Together Magazine Issue 2

We unearth new trends, probe into the heart of design, examine modern lifestyles and put designers in the spotlight in our insatiable quest for inspiration.