Ideal Standard
Ideal Standard

A serene welcome

Ideal Standard’s contemporary, accessible design provides a canvas for living.

The calm and simplicity of its pure lines shapes a place where practicality meets beauty – a peaceful, complete bathroom experience.

A good life is one lived surrounded by love. creates a bathroom interior for you and your loved ones to enjoy day after day. With every piece you need, from basins to mixers, and showers to toilets, provides the backdrop for life and love to happen.

Shape Your Space is designed to support and enhance holistic wellbeing.

Its endless flowing surfaces provide a simple elegance…

… while its engineering, refined over years, gives daily moments of delight in function.

High performance and peace of mind

All bowls in the collection have our advanced RimLS+ flush technology – with greater washing coverage than standard toilets and no overhanging rim, RimLS+ gives bacteria no chance to grow, improving hygiene with every flush.

Make It Count

A room’s size shouldn’t mean you have to compromise on style or function. A’s modular design helps you get the most out of every space, bringing beauty into your home regardless of its size or shape.

Hidden brilliance in every tap

The FirmaFlow® ceramic disc cartridge brings pinpoint precision and superior safety to water temperature, reducing energy usage by up to 50% and saving up to 50% more water with Click Technology.

The redesign of a legend

Experience the subtle, harmonious control of Ceraplan - more modern, smoother, slimmer, and simpler than ever. We’ve redesigned our classic piece to mirror the smooth lines of A, facing into the challenges of modern day living with a beautiful balance of style, comfort, and technology.

Spearheading our broad range of brassware options, Ceraplan is the centrepiece of your bathroom, packed with benefits for greater control and performance.

Discover more

Explore in its entirety, and open the door to everyday tranquility.

Visit The I.Life Collection

Moments of inspiration

We unearth new trends, probe into the heart of design, examine modern lifestyles and put designers in the spotlight in our insatiable quest for inspiration. Open our treasure trove of content.

Ideal Standard


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