Ideal Standard


Relive a moment of innovation

A place to play, create and innovate

A city of the future built on a rich heritage, Dubai gives a whole new meaning to creativity. From its majestic man-made beaches and magnificent skyscrapers, to grand structures and iconic buildings, it’s on a journey of constant evolution - shaping its future landscape, people and culture. All driven by a passion for reinvention and an insatiable appetite for innovation and technology.

There’s magic in experimentation

Creativity is about looking at things in new and unexpected ways and having the courage to explore it.

There are 360 degrees, so why stick to one

— Dame Zaha Hadid

The Opus, Dubai, designed by Zaha Hadid

Conca basin and basin mixer / Silver Storm finish

Conca bath tub and Conca bath mixer in chrome

Make the future today

There is one sure way to predict the future. That’s by creating it - shaping it - in the here and now.

Conca shower mixer and shower accessories/ Chrome finish

Conca round vessel and pedestal

City Guide

Discover Dubai

Explore everything the city of the future has to offer today.



A minimalist collection of basins, furniture and fixtures inspired by Ideal Standard Conca basin of the 1970s – a collection that introduced considered design to the world of the bathroom.

Moments of inspiration

We unearth new trends, probe into the heart of design, examine modern lifestyles and put designers in the spotlight in our insatiable quest for inspiration. Open our treasure trove of content.

Ideal Standard


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